logos and brands

A logo is not a brand. People (especially those in business) who look at a logo and call it a brand are misinformed at best.

A logo is part of a brand.
A logo is a visual association, a shorthand if you like to the core of the brand.
I’m going to define brand as a product or a service + experiences, promised, aspirations and emotions connected with it.

A logo identifies, clarifies and defines the product or service it rests on from competitors, partners or similar entities. It creates the quick and handy connection between the viewer and the brand. A visual mnemonic if you like.

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Branding, Graphic Design

Brody: Genius or Wanker

For those who can remember Neville Brody breaking onto the design scene he’s always been admired and derided with equal measure, though always with grudging respect from his detractors. This Q & A seeks to determine which one the man behind the ego and the goatee is…

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