Catching Our Eye

The Journal. A collection of blog, opinion and learning around design, arts, culture and technology. 

Airlines-01

Airline Livery

Airline livery and branding play a crucial role in the aviation industry, serving as the visual identity of an airline […]
Marketing Planning

The Importance of Marketing Planning

A Comprehensive Guide for Success In today’s fast-paced business environment, effective marketing requires foresight and strategic planning. By preparing well […]
1850s Designer at desk

Before 1900. Who would be considered a graphic designer?

Graphic design, as we know it today, did not exist before the 20th century. However, there were individuals who worked […]
Woman using VR to plan the year

UK Yearly Calendar of Thematic Events

The importance of planning your marketing and publicity in advance cannot be over-stated. Being able to plan and budget proactively […]
Planning the start of the year

Maximising Q1 and Q2 Marketing Opportunities

Strategic Guides for Success As we move towards the new year (in planning terms at least!), it’s essential for businesses […]
Halloween Store poster

The Role of Graphic Design in Enhancing Thematic Activities

Graphic design plays a crucial role in amplifying the impact of thematic activities for businesses during events. In this instance […]
Red Kettle Department store

Why Consistent Branding is Crucial for Small Business

In the bustling world of small businesses, standing out can be a formidable challenge. Amidst the noise and competition, one […]
Challenges faced by business

Challenges Faced by Start-Ups vs. Established Companies

While both start-ups and established companies (5yrs+) encounter obstacles on their journey, the nature and intensity of these challenges can […]
Development of a phoenix logo

Types of Logo

Logos are a crucial part of branding, serving as the visual representation of a company’s identity and values. They come […]
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