Introduction to Branding by CYE
A Free Branding Course for Business Owners
Small business owners know their brand could work harder.
This course shows you exactly how.
A Free Email course that goes beyond basics
Covering everything from Brand Identity and Storytelling to consistency and A.I.
Delivered strategically to your inbox over the next weeks.
What this course actually covers
This isn't a surface-level introduction.
It's the thinking that most branding courses skip over - the uncomfortable questions, the honest assessments and the things that have been consistent across thirty years of working with small businesses.
Fourteen emails.
Twelve practical worksheets. One clear through-line: helping you understand what your brand actually is, what it's costing you when it doesn't work, and what to do about it
The emails
The worksheets
Every email that introduces a concept also comes with a practical worksheet - a doing sheet, not extended reading.
12 worksheets in total, designed to be worked through honestly rather than filed away.
They cover brand identity, coherence, storytelling, consistency, online presence, engagement, performance tracking, the reality check, common mistakes, AI and the DIY vs professional decision.
Each one is built to surface the gap between where your brand is and where it could be and give you a structured starting point for closing it.
Who this course is for?
It's for the business owner who's good at what they do but knows their brand could be working harder.
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Your decision-making about the brand is mostly instinctive because there's never been time for anything else
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You know something feels off but can't quite name what it is
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You've invested in design or marketing but the results haven't matched the spend
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You want to understand branding properly - not at a surface level - so you can make better decisions about it
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You're considering a rebrand, a website refresh or a new positioning and want the strategic thinking to be right before the execution begins
If your business is doing well but you know the foundations could be stronger, this is a good place to start.
Why I wrote it
After more than thirty years working with small businesses, I've seen the same patterns repeat.
The businesses that grow steadily, attract the right clients, retain good people and command the right fees almost always have one thing in common: they're clear. Clear about what they are, who they're for and why it matters. Clear in how they present, how they communicate and how they behave.
That clarity is what this course is about. Not logos and colour palettes. The thinking that sits underneath all of it.
This course won't answer every question you'll ever have. But it will give you a much stronger foundation for the questions ahead.
Jonathan Harris / Founder, Caught Your Eye. Branding Consultant and Graphic Designer with over three decades experience working with SMEs
What you get
