I hadn’t worked on food brands for quite a while… then like London buses 3 come along at once.
Some wordplay, some colour, some texture and hopefully the only cheese is in the recipes.

Seems that people want comfort food, they want to do their traveling with their tastebuds as they’re finding airfares more and more prohibitive. They want to express their wider horizons and aspirations in ways their budgets can afford. It’s like Faith Popcorn’s cocooning all over again.