logos and brands

Branding, Graphic Design / 5 minutes of reading /

A logo is not a brand. People (especially those in business) who look at a logo and call it a brand are misinformed at best.

A logo is part of a brand.
A logo is a visual association, a shorthand if you like to the core of the brand.
I’m going to define brand as a product or a service + experiences, promised, aspirations and emotions connected with it.

A logo identifies, clarifies and defines the product or service it rests on from competitors, partners or similar entities. It creates the quick and handy connection between the viewer and the brand. A visual mnemonic if you like.

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Branding, Graphic Design

Brody: Genius or Wanker

Advertising, Awards, Branding, Celebrity, Graphic Design, Opinion, Politics, Society, Web Design / 4 minutes of reading /

For those who can remember Neville Brody breaking onto the design scene he’s always been admired and derided with equal measure, though always with grudging respect from his detractors. This Q & A seeks to determine which one the man behind the ego and the goatee is…

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Advertising, Awards, Branding, Celebrity, Graphic Design, Opinion, Politics, Society, Web Design

Food logo flourish

Branding, Graphic Design, mmb, Society / 1 minute of reading /

I hadn’t worked on food brands for quite a while… then like London buses 3 come along at once.
Some wordplay, some colour, some texture and hopefully the only cheese is in the recipes.

Seems that people want comfort food, they want to do their traveling with their tastebuds as they’re finding airfares more and more prohibitive. They want to express their wider horizons and aspirations in ways their budgets can afford. It’s like Faith Popcorn’s cocooning all over again.

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Branding, Graphic Design, mmb, Society
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