Catching Our Eye

Sparked by an article by Helen Leggatt, at BizReport The iconic ice cream brand seem to have dropped email from […]

Now that the dust of the general election has settled I can mention that a site that we designed for Lynne Featherstone MP won the Orange Digital Election Award.
“On every level, Lynne Featherstone’s campaign site excelled: design, engagement, relevance, information.”

It’s the eve of the conference, or rather the ‘un-conference’ so a good time to highlight the work done on […]

A logo is not a brand. People (especially those in business) who look at a logo and call it a brand are misinformed at best.

A logo is part of a brand.
A logo is a visual association, a shorthand if you like to the core of the brand.
I’m going to define brand as a product or a service + experiences, promised, aspirations and emotions connected with it.

A logo identifies, clarifies and defines the product or service it rests on from competitors, partners or similar entities. It creates the quick and handy connection between the viewer and the brand. A visual mnemonic if you like.

For those who can remember Neville Brody breaking onto the design scene he’s always been admired and derided with equal measure, though always with grudging respect from his detractors. This Q & A seeks to determine which one the man behind the ego and the goatee is…

Earlier this week I recorded another couple of mins for Wedi 7 (see previous posts) which should air this evening […]

Last night I had the pleasure of presenting on the above subject to an audience of businesses, entrepreneurs, not for […]

I hadn’t worked on food brands for quite a while… then like London buses 3 come along at once.
Some wordplay, some colour, some texture and hopefully the only cheese is in the recipes.

Seems that people want comfort food, they want to do their traveling with their tastebuds as they’re finding airfares more and more prohibitive. They want to express their wider horizons and aspirations in ways their budgets can afford. It’s like Faith Popcorn’s cocooning all over again.

I hesitate to say I’ve waved the wand of 2.0 over these logos but I’ve just updated them across the […]