Presenting Per Ardua

It’s always nice to be recommended by one client to another, we were introduced to Per Ardua in 2009 and have worked with them since then to refresh their brand both in print and online.

Per Ardua Associates are an executive search firm, specialising in financial services sector. Even to us creatives it was very apparent early on that they have extensive knowledge and experience of the market and are consistently high performing both as individuals and as a collegiate team.

We’ve found them to be a very switched on client, open to new technologies and ways of working. They allowed us to refresh their logo, the proud heron, and carry this through to their new website, complete with blog – a new venture for them.

You can see the final live version here.

Instead of doing simple corporate head-shots we arranged a series of external photo-shoots in and around the City of London, highlighting them in their professional environments. The more relaxed and informal nature of the shoots allowed them to show more than the standard head and shoulders pose bringing their personalities to the fore.

Here are few out-takes… (click on the picture to move on)

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Photography by the fabulous Philip Volkers


We’ve also assisted with some training and support as well as additional print work, including their industry leading Chairman’s Report (left), and print advertising (below)

The refresh has been implemented across both print, digital and social media. By strengthening the Heron image it functions as a proper marque along with the consistent use of typography and imagery to give a professional and distinctive personality.

We  look forward to helping Per  Ardua with as many creative and design challenges as possible in the future.

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