The Power of Visual Stories
By Jonathan Harris | | Branding, Graphic Design
Harnessing the Power of Visual Storytelling in Your Branding In an age where attention spans are dwindling and digital content […]
Catching Our Eye
A mixture of blog, opinion and learning around design, arts, culture and technology.
For and against Brand Archetypes
By Jonathan Harris | | Branding, Marketing
Brand archetypes are a concept rooted in Jungian psychology and have been widely adopted in marketing and branding to create […]
How the Summer* Could Save Small Businesses
By Jonathan Harris | | Advertising, Branding, Business, Marketing
*with a little help from design. In today’s business landscape, staying ahead of the curve is crucial for the success […]
The transformative power of graphic design
By Jonathan Harris | | Branding, Graphic Design, Politics, Society
The transformative power of graphic design has been evident throughout history. From propaganda posters to corporate branding, design has been […]
Defining Graphic Design
By Jonathan Harris | | Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit […]
The Psychology of Color in Marketing and Branding
By Jonathan Harris | | Branding, Graphic Design
The Psychology of Color in Marketing and Branding by Kendol Mason of GiftBoxCreative In The Psychology of Color in Marketing […]
Printing Techniques For A Perfect Graphic Design Project
By Jonathan Harris | | General
For every designer, it is significant to know both old and new printing techniques. Without extensive knowledge about it, it’s […]
Sustainability Claims & Packaging Communication
By Jonathan Harris | | Branding, Business, Packaging, Society
Using Your Package to Communicate Sustainability | Dieline As demonstrated at this past year’s Dieline Conference, the conversation around sustainability […]
How to Tell Better Stories and Reduce Brand Dilution | Chris Wallace
By Jonathan Harris | | Branding, Business
Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t […]
