Defining Graphic Design
| Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit […]
Catching Our Eye
The Journal. A collection of blog, opinion and learning around design, arts, culture and technology.
The Psychology of Color in Marketing and Branding
| Branding, Graphic Design
The Psychology of Color in Marketing and Branding by Kendol Mason of GiftBoxCreative In The Psychology of Color in Marketing […]
Printing Techniques For A Perfect Graphic Design Project
| General
For every designer, it is significant to know both old and new printing techniques. Without extensive knowledge about it, it’s […]
Sustainability Claims & Packaging Communication
| Branding, Business, Packaging, Society
Using Your Package to Communicate Sustainability | Dieline As demonstrated at this past year’s Dieline Conference, the conversation around sustainability […]
How to Tell Better Stories and Reduce Brand Dilution | Chris Wallace
| Branding, Business
Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t […]
How brands are injecting creativity into digital
| Advertising
It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and […]
How Branding Agencies Can Give Your Business a Boost – DemotiX
| Branding, Graphic Design
The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating […]
How a new logo saved the city of Oslo $5 million a year
| Branding
When the city of Oslo audited its books recently, it found something unsettling. With 50,000 government employees working in over […]
26 Ideas for Your 2019 Small Business Marketing Strategy
| Branding, Business, Graphic Design
Whether you’re in the process of launching a new business or already have one, having a strong online presence for […]