Catching Our Eye

A mixture of blog, opinion and learning around design, arts, culture and technology. 

The TradeMark maze
The TradeMark maze

Once you have chosen a name

Once you have chosen a name for your brand, there are several considerations, checks, and investigations you should perform to […]

mythological heroes

Additional sources of inspiration

Here are some additional sources of inspiration and stimulus to consider when brainstorming names for a new brand: Historical or […]

Naming the Brand

Naming a new brand

Naming a new brand can be a complex and challenging process. Here are the quick checklist of steps involved in […]

Graphic Designer at desk

Why Professional Graphic Design is Worth the Investment for SMEs

In the competitive landscape of small and medium-sized enterprises (SMEs), every detail counts. One often overlooked yet crucial aspect is […]

What is environmental design?

Environmental design, also known as experiential design, is a multidisciplinary field that involves the design of physical spaces and experiences […]

Designers & Politics

Designers who have mixed graphic design with politics? There are many designers who have mixed graphic design with politics, using […]

Store Arrows

Visual Hierarchy: Store Design and Customer Experience

Introduction Just as visual hierarchy guides viewers in graphic design, it plays a crucial role in retail store design and […]

Visual Hierarchy

Visual Hierarchy in Design

Introduction Visual hierarchy is a fundamental principle in design that organises elements in a way that guides viewers’ attention and […]

Branded City collage

City ID

Introduction The concept of branding cities dates back to ancient times when cities used symbols, heraldry, and architecture to convey […]

Scroll to Top