Naming a new brand can be a complex and challenging process.
Here are the quick checklist of steps involved in naming a new brand:
01
Define your brand
The first step is to clearly define your brand, including its values, target audience, unique selling proposition, and desired brand personality.
02
Conduct a naming audit
Conduct a review of existing brand names in the market to identify naming trends and gaps in the market that your new brand can fill.
03
Brainstorm
Brainstorm potential names for your brand, keeping in mind your defined brand attributes and any guidelines or restrictions for the name.
04
Evaluate potential names
Evaluate potential names based on criteria such as uniqueness, memorability, relevance to the brand, and legal availability.
05
Conduct research
Conduct research to test the potential names with your target audience to determine their effectiveness, and identify any potential negative associations or confusion with other brands.
06
Refine and narrow down
Refine the list of potential names based on the research findings, and narrow down to a shortlist of strong candidates.
07
Legal clearance
Conduct legal clearance to ensure that the chosen name is not already trademarked and is available for use in your target markets.
08
Final selection and testing
Make a final selection for the brand name and test it with your target audience to ensure that it resonates with them and represents the brand well.
09
Create brand elements
Once the name is finalised, create supporting brand elements such as a logo, visual identity, and messaging to ensure consistency and clarity in the brand communication.
10
Launch and monitor
Launch the brand and continuously monitor its performance and feedback from customers to ensure that it is resonating and evolving as needed.
