Catching Our Eye

A mixture of blog, opinion and learning around design, arts, culture and technology. 

The transformative power of graphic design
The transformative power of graphic design

The transformative power of graphic design

The transformative power of graphic design has been evident throughout history. From propaganda posters to corporate branding, design has been […]

Graphic Design Billboard

Defining Graphic Design

Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit […]

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding  by Kendol Mason of GiftBoxCreative In The Psychology of Color in Marketing […]

Printing Techniques For A Perfect Graphic Design Project

For every designer, it is significant to know both old and new printing techniques. Without  extensive knowledge about it, it’s […]

Green packaging

Sustainability Claims & Packaging Communication

Using Your Package to Communicate Sustainability | Dieline As demonstrated at this past year’s Dieline Conference, the conversation around sustainability […]

How to Tell Better Stories and Reduce Brand Dilution | Chris Wallace

Even if you haven’t heard of the brand dilution phenomenon, you’ve probably lived it. It happens when marketing messages aren’t […]

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and […]

How Branding Agencies Can Give Your Business a Boost – DemotiX

  The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating […]

How a new logo saved the city of Oslo $5 million a year

When the city of Oslo audited its books recently, it found something unsettling. With 50,000 government employees working in over […]

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