Here are some other lists, one historical and another counted against a different scale – again from Superbrands.
Cool Brands Top 20
1. Aston Martin. Automotive – Cars
2. iPhone. Technology – Telecommunications
3. Apple. Technology – General
4. Bang & Olufsen. Technology – General
5. YouTube. Online
6. Google. Online
7. Nintendo. Leisure & Entertainment – Games & Toys
8. Agent Provocateur. Fashion – Lingerie
9. Rolex. Fashion – Accessories, Jewellery & Watches
10. Tate Modern. Leisure & Entertainment – UK Attractions &  Arts
11. Dom Perignon. Drinks – Champagne
12. Virgin Atlantic. Travel – General
13. Ferrari. Automotive – Cars
14. Ducati. Automotive – Motorbikes
15. PlayStation. Leisure & Entertainment – Games & Toys
16. Sony. Technology – General
17. Nike. Sportswear & Equipment
18. Bose. Technology – General
19. Facebook. Online
20. Lamborghini. Automotive – Cars
And the Superbrands from 2008
1.Google
2.Microsoft
3.Mercedes-Benz
4.BBC
5.British Airways
6.Royal Doulton
7.BMW
8.Bosch
9.Nike
10.Sony
