What Small Business Needs To Know About Branding

The Ambitious Business Guide to What and How

Struggling to stand out?

Tired of branding advice that’s all fluff and no function?

This concise guide delivers practical, proven strategies that ambitious entrepreneurs need to build brands that actually mean business.
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What small business needs to know about Branding book

What You'll Take Away

  • A clear understanding of what branding really is – and isn’t
  • How to align your business goals with brand strategy
  • Actionable steps to build brand assets that convert
  • Ways to avoid common pitfalls small businesses make
  • Tools to sustain and scale your brand over time

Ready to Build a Brand That Actually Means Business?

If you’re tired of vague advice, empty buzzwords, and design talk that doesn’t move the needle, this book is your turning point. What Small Business Needs to Know About Branding was created for the founders, solopreneurs and scrappy teams who want substance over surface.

Branding isn’t a luxury. It’s how you attract the right customers, differentiate from competitors and build a business that lasts. Whether you’re building from scratch, stuck in a rebrand spiral or just trying to make your website actually convert – this guide delivers the tools and clarity you’ve been missing.

You don’t need a big budget. You don’t need a marketing degree. You just need a clear path and the confidence to follow it.

What small business needs to know about branding book cover

Inside the Book

This isn’t theory—it’s the stuff that works. Each chapter tackles a core aspect of branding, from its historical roots to the modern mechanics that influence perception and drive growth.

You’ll learn how branding shapes your business, how to harness it strategically, and how to avoid common missteps through examples of real-world wins and failures. Whether you're launching a new product, refining an existing brand, or preparing to work with an agency, this targeted guide meets you where you are and moves you forward.

What small business needs to know about branding . pages
What small business needs to know about branding . pages
What small business needs to know about branding . pages
Jonathan Harris

Jonathan Harris

With over thirty years experience across the creative industries Jonathan Harris is a designer and brand strategist with a passion for helping startups and small businesses punch above their weight. With a knack for turning complexity into clarity, Jonathan guides readers through real-world branding without jargon or ego.

Graduating from Falmouth and then Central Saint Martins, Jonathan has worked in Corporate, Consulting, DotCom, Branding, Advertising and Graphic Design both in the UK and across North America. Having also run his own enterprise for over a decade Caught Your Eye is the vehicle for partnering with businesses big and small, clarifying their identity, focusing their message and bridging the gap between client and customer.

'What Small Business Needs To Know About Branding' is an accessible primer free of fluff and pretension. Written for Founders, Owners, Managers and CEOs wishing to gain an understanding of where branding fits into the business mix and how they can use it for considerable competitive advantage.

What Small Business Needs to Know About Branding

Buy the Book

Get the book today and start building a brand with purpose and impact. 👉

Your brand isn’t something you’ll figure out “someday.”
It’s what your business needs right now.
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