Because understanding the problem isn’t enough, you need tools to fix it.

These worksheets translate the emotional and strategic insights from the book into guided exercises, reflection prompts and alignment frameworks you can use immediately.

These worksheets guide you through the same renewal process used in the book, but now you’re doing the work, not just reading about it.

What’s Inside

A complete, structured toolkit for brand–founder reconnection.

Exercise 1: The Two‐Way Letter
This exercise asks you to step outside yourself and listen to your brand as if it were a partner across the table.

Exercise 2: Mapping brand love languages
This exercise doesn’t measure intent; it measures connection. Think of it as a lab session: you’ll gather specimens, test hypotheses, and adjust behaviours.

Exercise 3: The 90‐Day Detox Calendar
This exercise helps you design a practical detox plan that clears clutter, restores coherence, and builds momentum. Think of it as a 90‐day sprint: small, disciplined moves that free space for renewal.

Exercise 4: Renewal in Practice
Think of this as a relationship check-in for your brand. Write your answers down – the act of naming them will help you see where renewal is already happening and where it needs attention.

Exercise 5: Write Your Own Renewal Case Study
Every case study in this chapter began with drift, moved through detox, and ended with recommitment. Don’t worry about polish ‐ this is for you and your team, not for publication.

Exercise 6: Designing Your Renewal Rituals
This exercise invites you to sketch the rhythm that will keep your brand relationship alive. Renewal is built through gestures and rituals that repeat, evolve, and bring joy.

Exercise 7: The Resilience Map
This exercise helps you design a future‐proofing plan for your brand. Think of it as a rehearsal for change: a way to imagine what might come, and to prepare responses that keep your brand alive, trusted, and joyful.

Exercise 8: Mapping Inertia and Investment
Every brand carries inertia. This exercise helps you confront that inertia, name its hidden costs and reframe renewal as an act of investment rather than expense.

Exercise 9: Designing Your Ongoing Commitment
Commitment is not a single promise; it is a rhythm you build and sustain over time. This exercise helps you design that rhythm daily, weekly, quarterly and annual so your brand relationship stays alive, trusted, and joyful.

Exercise 10: Your Recommitment Statement
Every relationship needs moments of recommitment ‐ times when you pause, acknowledge drift and choose to begin again.
Here you write a vow for your brand: a short, powerful statement that captures your willingness to renew.

Master Dashboard
Keep track of your progress.

Team Conversation Guides
These guides are designed to help facilitators lead group discussions after each exercise. They provide short scripts to open the conversation, prompts to deepen reflection and what outcomes to aim for.

Who This Is For

These worksheets are designed for founders, teams, and facilitators who want to:

move from understanding to action
rebuild trust with their brand
create alignment across teams
design rituals that sustain momentum
future‑proof their brand with clarity
turn renewal into a shared practice

If you’ve read the eBook and thought, “I need to actually do this,” this is your next step.

Why This Toolkit Works

Because renewal isn’t a one‑off decision, it’s a rhythm.

These worksheets give you structure, accountability, and emotional clarity.

They help you slow down, listen, design, and recommit — without overwhelm or jargon.

What You Get

Digital Download

10 guided exercises

1 master dashboard

Team conversation guides

Accountability contracts

Reflection prompts

Ritual builders

Scenario planning tools

Designed for

Solo founders

teams

facilitators

quarterly brand reviews

annual brand resets

Clear next steps toward your brand’s renewal

Frequently Asked Questions

Do I need the eBook to use these worksheets?

They’re designed to pair with the eBook, but they also stand alone as a renewal toolkit.

Are these printable?

Yes — they’re designed for both digital and printed use.

Can I use these with my team?

Absolutely. Team conversation guides and accountability contracts are included.

How long do the exercises take?

Most take 20–45 minutes.

Some are quick reflections; others are deeper design sessions.

What format are they delivered in?

PDF — compatible with all devices.

How To Use Them

Use them:

As a solo renewal practice

with your leadership team

in brand workshops

during quarterly or annual reviews

alongside the Brand Relationship Therapy eBook

Clear next steps toward your brand’s renewal

About the Author

Jonathan Harris is an award winning, strategic brand and graphic designer with over thirty years of experience helping founders reconnect with the brands they’ve outgrown.

His work blends emotional intelligence, systems thinking, and creative clarity to help businesses renew their identity without losing their soul.

Ready to turn renewal into a practice?

Download the full worksheet package and begin the work your brand has been waiting for.

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Brand Relationship Worksheets | eBook

Turn insight into action.
Turn clarity into behaviour.
Turn renewal into a practice.

Because understanding the problem isn’t enough, you need tools to fix it.

These worksheets translate the emotional and strategic insights from the book into guided exercises, reflection prompts and alignment frameworks you can use immediately.